Partnerships · Events · Content · Detroit

Holly Marie
Weckler

I bring people, ideas, and emerging technology together, then turn them into partnerships, events, and content that move people to act.

For more than a decade, I have built developer ecosystems, launched community campaigns, produced events, and translated complex products for real audiences. Today I serve as Director of Partnerships and a Board Member at Detroit Blockchain Center and lead Copter Consulting. My work ranges from strategy and partnerships to short-form video and on-camera storytelling.

I am open to senior partnerships, ecosystem, experiential marketing, and program leadership roles, along with select UGC and content projects.

UGC & Short-Form Content

UGC for Brands That Need to Be Understood and Remembered

I create natural, platform-ready content for brands in technology, lifestyle, events, and community. Every video starts with the audience: what they need to understand, trust, feel, or do next.

Product demosClear, conversational demonstrations that show how a product works and why it matters.
Testimonials & voiceoversHuman stories, reactions, and voice-led content that make a brand feel credible and relatable.
Short-form socialHooks, scripts, filming, captions, and edits for TikTok, Reels, Facebook, and Shorts.
Event promos & recapsContent that builds interest before an event and captures the energy and proof afterward.

Founder-Led UGC Use Case: World

As founders of Access Point Studios, we brought Michigan's first World Orb location to Great Lakes Crossing and needed to generate foot traffic ourselves. The audience had real questions about the technology, the gift-card incentive, and whether the offer was legitimate. With limited marketing support from World, I created simple local TikToks built around recognizable places, useful details, and reasons to visit. TikTok gave us a format that could be shared into large community groups and reach far beyond our own follower base. The two World videos below performed especially well for a new account with fewer than 100 followers.

Five Examples, Five Different Jobs

Free gift card wheel at Great Lakes Crossing from the World Orb Michigan TikTok video World UGC · Trust Building The Free Gift Card Wheel Goal: Turn curiosity into mall traffic by making the incentive feel real and easy to find. 4,150 views · 7 shares Bus ride to Great Lakes Crossing from the Access Point Studios TikTok video World UGC · Shareable Story The Bus to Great Lakes Crossing Goal: Remove a transportation barrier through a useful, highly shareable local story. 2,113 views · 5 shares
Ecosystem Growth Events

Events Built to Grow Ecosystems

I built these activations to bring partners, builders, and communities together—and turn participation into lasting ecosystem momentum. Click any video to watch.

Portfolio

Selected Case Studies

Events, ecosystems, and go-to-market strategies. All with measurable results.

Policy & Pints at The Congregation
2026 · Policy & Public Affairs
Digital Chamber Grant

Policy & Pints: The GENIUS Act, Stablecoins & Michigan's Regulatory Future

Selected as 1 of 5 organizations nationally for The Digital Chamber's Policy & Pints microgrant. Brought policy leaders, financial professionals, and the Web3 community together at The Congregation in Detroit for a legislative kickoff on crypto and stablecoin regulation, with Michigan state representatives in the room. I moderated the expert panel.

Policy & Public Affairs Panel Moderator Microgrant
Luma ↗
ETHConf Pitch Night Detroit
2026 · Developer Education & Startup Pitch
Sponsored by ETHGlobal

ETHGlobal Detroit: Cowork to Pitch Night

Two-part program kicking off Detroit's 2026 builder pipeline. Started with a hands-on coworking and blockchain 101 session at Wayne State's Engineering Building with ETH Detroit, Detroit Blockchain Center, and Wayne State's Women Developer Student Club, then culminated in ETHConf Pitch Night Detroit, where local founders pitched live to judges and investors and the winning team earned a fast-tracked spot to pitch on the ETHConf main stage.

Developer Education Startup Pitch ETHGlobal
Luma ↗
The State of Blockchain & AI
2025 · Community Meetup
Sponsored by Chainlink

The State of Blockchain & AI

Co-hosted a Blockchain x AI meetup at Bamboo Midtown, bringing together Detroit's on-chain AI agents, DePIN builders, and token visionaries to connect and build the week of Thanksgiving. Built in partnership with CXOMPLEX and Bamboo Midtown, sponsored by Chainlink.

AI × Blockchain Sponsorship Community Activation
Luma ↗
2025 PizzaDAO Global Pizza Party
2021 to Present · Event Marketing

2025 PizzaDAO Global Pizza Party

Grew Detroit's Bitcoin Pizza Day from a 40-person meetup to a 200+ attendee city-backed activation, integrated with Movement Fest and a gamified on-chain POAP Scavenger Hunt. I've organized it four times, and it keeps getting bigger.

Event Marketing Community Activation Web3 Onboarding
Luma ↗
Decentralized December DJ set
2024 · Community Event
As featured in CoinTelegraph

Decentralized December

Detroit's blockchain holiday party. Recognized by CoinTelegraph as one of the top US crypto holiday gatherings of 2024, alongside events in Atlanta, San Francisco, and Seattle.

Community Activation Sponsorship Event Production
Luma ↗
Sui Social: Detroit Style group shot
2025 · Protocol GTM
Client: Sui Foundation

Sui Social: Detroit Style

Launched Detroit's Sui ecosystem with a token-gated mixer at Bamboo Detroit. Brought together 60+ developers and founders, timed to Sui Overflow 2025 global hackathon. Partners included Sui Community, ETH Detroit, and Chainlink.

GTM Strategy Ecosystem Building Protocol Marketing
Luma ↗
DeFi Score team at ETH Toronto 2022
2022 · Hackathon
🏆 Hedera 1st Place Winner

ETH Toronto: DeFi Score Takes First Place on Hedera

Flew solo from Detroit to ETHToronto 2022, joined a team through CryptoChicks, and built DeFi Score, a decentralized credit rating system where users own their data and get paid when lenders view it. Won Hedera's 1st place $15K prize.

DeFi Hackathon TradFi × Web3
Winning Project ↗
FinTech Ireland 2021
2016 to 2021 · International Event Management

Envestnet | Yodlee: International Event Management

Managed API partner programs and developer relations across the United States and Europe, including FinTech Ireland, the Envestnet Advisor Summit, and hackathons with enterprise partners like PNC and Citibank. Coordinated concurrent events, executive stakeholders, and cross-functional teams across regions.

International Event Management Speaking Partnerships
2021 to 2022 · Developer Marketing

Figment: Making Web3 Easier to Explore

At Figment, I created developer marketing that helped people understand what they could build and where to begin. My work included DataHub partner stories, hackathon content, learning campaigns, and product spotlights featuring projects such as Solanart, Star Atlas, and Acumen.

Developer Marketing Partner Stories Video Content
Press & Publications

Media & Writing

Coverage of my work and writing on ecosystem building, partnerships, and Web3 go-to-market.

Background

About Me

How I Got Here

My start in fintech was unplanned. I was helping run FinTEX Chicago when Yodlee, one of our sponsors, saw how I worked with developers, partners, and all the moving pieces behind an event. That connection brought me onto Yodlee's developer ecosystem team, where I helped build programs across the United States and Europe and supported work in Australia.

Yodlee became my training ground. I learned how to bring technical teams and outside communities together, translate complex products into experiences people could understand, and create the momentum that keeps an ecosystem growing.

In 2019, Yodlee sponsored Detroit Blockchain Center's first pitch competition. That was my entry into Web3 and the infrastructure behind it, including APIs, verification, identity, and the systems connecting emerging technology to real users.

A few years later, I created a holiday event called Decentralized December. Cointelegraph covered it, and someone from Sui reached out to ask if I could build an event for their community. I said yes before I had every detail figured out. That project became the beginning of Copter Consulting.

That is the thread running through my career: I step into complicated, fast-moving spaces, bring the right people together, and build something tangible that others can continue growing.

Today I'm Director of Partnerships at Detroit Blockchain Center and run Copter Consulting, a boutique studio helping protocols, startups, and DAOs turn Web3 concepts into real rooms and real ecosystems. I'm especially focused on DePIN right now, piloting Helium hardware with Detroit businesses, and I recently joined the Polkadot Ambassador Program to bring more global pathways into Michigan.

Core Competencies
Field & Event Strategy GTM Execution Ecosystem Building Technical Writing Partner Co-Marketing Community Activation Developer Programs Fractional Marketing
Education
🎓
Bachelor of Business Administration
Northwood University · Cum Laude
🎓
Associate of Arts in Advertising
Northwood University · Cum Laude
Delta Mu Delta, International Honor Society
Career History

Resume

Full career history including Envestnet | Yodlee, Figment, Notifi, Detroit Blockchain Center, and Copter Consulting.

Download Resume View LinkedIn